{"id":4556,"date":"2026-03-11T06:26:13","date_gmt":"2026-03-11T06:26:13","guid":{"rendered":"https:\/\/boucheruit.com\/history\/"},"modified":"2026-06-15T05:34:35","modified_gmt":"2026-06-15T05:34:35","slug":"history","status":"publish","type":"page","link":"https:\/\/boucheruit.com\/en\/history\/","title":{"rendered":"STORY"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”T\u00cdTULO CATEGORIAS” _builder_version=”4.27.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” custom_padding=”50px||50px|50px|false|false” custom_padding_tablet=”|||20px|false|false” custom_padding_phone=”20px|||20px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.5″ _module_preset=”default” background_enable_color=”off” width=”60%” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|tablet” max_width=”60%” max_width_tablet=”95%” max_width_phone=”95%” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”50px|50px|50px|50px|false|false” custom_padding_tablet=”25px|0px|25px|0px|false|false” custom_padding_phone=”25px|0px|25px|0px|false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”%91 ORIGIN %93″ _builder_version=”4.27.5″ _module_preset=”default” title_font=”IBM Plex Sans|700|||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”35px” hover_enabled=”0″ title_font_size_tablet=”25px” title_font_size_phone=”25px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”20px” custom_margin=”||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

I have always felt a strong attraction and admiration for these unique textiles, found nowhere else, and for the talent of the amazigh women who weave them in the Atlas Mountains.<\/o:p><\/span><\/p>\n

What began as a personal interest has now become a space where we can bring these traditionally crafted works of art closer to you, far removed from mass-produced offerings and large chains.<\/o:p><\/span><\/p>\n

The selection we make on our trips to Morocco includes both recent rugs and others that have been used for years, but all originate from the same textile tradition. Their creation was part of daily life, serving to provide warmth, gather, rest, or accompany families on their journeys. The freedom of their designs and the power of their compositions stem from this root linked to their use.<\/o:p><\/span><\/p>\n

This project is built upon an approach that seeks to be fair in all its implications. With respect for the people who create them, for the processes, and for the materials. In valuing the time each work requires. the knowledge and the way it is transmitted.<\/o:p><\/span><\/p>\n

We hope that this selection inspires those who discover it to create spaces with personality and character, where they feel good and build a more conscious way of living. Beyond following trends, valuing the unique over the ordinary.<\/o:p><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

I have always felt a strong attraction and admiration for these unique textiles, found nowhere else, and for the talent of the amazigh women who weave them in the Atlas Mountains. What began as a personal interest has now become a space where we can bring these traditionally crafted works of art closer to you, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4556","page","type-page","status-publish","hentry"],"yoast_head":"\nHistory | Boucheruit<\/title>\n<meta name=\"description\" content=\"The origin of Boucheruit and the selection of hand-woven pieces we gather on our trips to Morocco.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boucheruit.com\/en\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History | 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